The Icon of Icons
The Icon of Icons
Paul Rand, an acclaimed graphic designer near the 1950s, once stated in an interview at MIT,
"Design is so simple, that's why it's so complicated."
We see this so often. Think of the computer mouse. Very simple, right? Well, I'm sure some of you didn't know that the first production mouse, created by IBM in the 1980s, was expensive and unreliable. It wasn't until IDEO, a creative solutions agency, reinvented it while working with Apple for the release of...
