2026 is here, and we can’t believe it’s already time to plan another year of setting goals, improving marketing strategies, establishing new KPIs and planning for the next five years.
Although we would typically like to have this conversation in November and December, budgets fluctuate and priorities change—and the end of the year gets filled up with holiday cheer. All of this to say, don’t worry, the conversation is not happening too late and there is time to set up a marketing budget that works for your business and improves upon the return on investment (ROI).