Hey, it's Lauren, Stimulus' graphic designer. Designing a logo may seem straightforward, but creating one that is impactful, memorable, and functional requires a thorough understanding of design principles. Often, when we are working with clients, we find that it might be difficult for them to determine what they want the logo representing their brand to look like. That's where we can help! Whether you’re crafting a logo for a small business, a nonprofit, or a global corporation, the foundation lies in eight essential principles that we have detailed below.
