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graphic design

12 Rules for Every Billboard Design

12 Rules for Every Billboard Design After 15+ years in business, we like to consider ourselves experts on everything that is outdoor advertising — including BILLBOARDS! Over the last few years, we have witnessed several mistakes businesses tend to make when starting a billboard campaign. We find that many companies solely focus on billboards that have the highest viewing counts. While important, and certainly a key part of the strategy, there are other factors that many businesses (and some...

Amiri Google Font Pairing

Font pairings are so satisfying when you treat them as an artform! Continuing our Font Pairing Saga with the Amiri font family, we at Stimulus are once again answering the question: “What font goes best with ____________?"  Pairing fonts can be super tricky but keeping your eye on the type and how the two flow can truly make for an impactful combination in your design. This time, we are looking at the very naturalistic google font – Amiri. Keep reading to learn about the history...

Collaborative Health Partners

Collaborative Health Partners Brand Redesign | Full-Service Marketing Redefining Healthcare Excellence—In Style Every healthcare practice deserves a quality brand presence that fully represents its organization to current and potential patients. It should be modern, exuding trust and care. It should also be impactful and stand out amongst all of the noise. That’s exactly what we were able to provide for Collaborative Health (Collaborative Health Partners), an integrated healthcare practice...

Garamond Google Font Pairing

We are back with another edition of Stimulus Font Pairings! On this week's installment, we are looking at the Garamond font family. As a little backstory, keep reading! We've all been there: "What font goes best with ______________?" Finding the right font pairing can be challenging. Whether it's for a print piece or for a website, font harmony can make a huge difference to the impact of your piece. Let's take a look at the very popular and versatile Google font—Garamond. Below we explain...

Last Minute Gift Ideas for the Designer in Your Family

Last Minute Gift Ideas for the Designer in Your Family Ok, we know, Christmas is right around the corner and you are stuck trying to figure out what to get that odd (did we just say that?) artistic person in the family. It isn’t always easy to appeal to the designer with normal gifts, but don’t worry…Stimulus is here to help. Here are a few last-minute gifts that you can get that awe-inspired graphic designer in your family. Don’t worry…we will start with the more affordable items and then...

Montserrat Google Font Pairing

We've all been there: "What font goes best with ______________?" Finding the right font pairing can be challenging. Whether it's for a print piece or for a website, font harmony can make a huge difference to the impact of your piece. Let's take a look at the very popular Google font—Montserrat. Below we explain the history of the font, its characteristics and three good font pairings that can be used on print collateral or web design.

The Icon of Icons

The Icon of Icons Paul Rand, an acclaimed graphic designer near the 1950s, once stated in an interview at MIT,  "Design is so simple, that's why it's so complicated."  We see this so often. Think of the computer mouse. Very simple, right? Well, I'm sure some of you didn't know that the first production mouse, created by IBM in the 1980s, was expensive and unreliable. It wasn't until IDEO, a creative solutions agency, reinvented it while working with Apple for the release of...

The Perfect Christmas Gifts for the Creative in Your Family

Can you believe Christmas is right around the corner? Like us, we are sure you haven't gotten into much of the Christmas gifts yet. If you have, congratulations, you're an overachiever and we applaud you (NOT!). For our fellow procrastinators, here is a brief list of the perfect Christmas gifts for those special people in your life who are more on the creative side. We have broken it down into a few categories and tried to keep it relatively simple. This is NOT the time to overthink.