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12 Rules for Every Billboard Design

12 Rules for Every Billboard Design After 15+ years in business, we like to consider ourselves experts on everything that is outdoor advertising — including BILLBOARDS! Over the last few years we have witnessed several mistakes businesses tend to make when starting a billboard campaign. We find that many companies solely focus on billboards that have the highest viewing counts. While important, and centaintly a key part of the strategy, there are other factors that many businesses (and...

graphic design, Trends, advertising, billboard

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The Icon of Icons

The Icon of Icons Paul Rand, an acclaimed graphic designer near the 1950s, once stated in an interview at MIT,  "Design is so simple, that's why it's so complicated."  We see this so often. Think of the computer mouse. Very simple, right? Well, I'm sure some of you didn't know that the first production mouse, created by IBM in the 1980s, was expensive and unreliable. It wasn't until IDEO, a creative solutions agency, reinvented it while working with Apple for the release of...

graphic design

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The Beauty of Original Photography

The Beauty of Original Photography Your website is a part of your brand. This is pretty important, so we’ll say it again:Your website is a part of your brand.You might be wondering why this is so important, so let us explain. Ultimately, your website is another chance for you to share who you are with current and future stakeholders. From the colors, look and feel, down to the copy and pictures, a website should reflect a company’s overall brand, putting words into a visionary state. Today,...

web design, photography

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