graphic design

12 Rules for Every Billboard Design After 15+ years in business, we like to consider ourselves experts on everything that is outdoor advertising — including BILLBOARDS! Over the last few years, we have witnessed several mistakes businesses tend to make when starting a billboard campaign. We find that many companies solely focus on billboards that have the highest viewing counts. While important, and certainly a key part of the strategy, there are other factors that many businesses (and some...

Font pairings are so satisfying when you treat them as an artform! Continuing our Font Pairing Saga with the Amiri font family, we at Stimulus are once again answering the question: “What font goes best with ____________?"  Pairing fonts can be super tricky but keeping your eye on the type and how the two flow can truly make for an impactful combination in your design. This time, we are looking at the very naturalistic google font – Amiri. Keep reading to learn about the history...

Collaborative Health Partners Brand Redesign | Full-Service Marketing Redefining Healthcare Excellence—In Style Every healthcare practice deserves a quality brand presence that fully represents its organization to current and potential patients. It should be modern, exuding trust and care. It should also be impactful and stand out amongst all of the noise. That’s exactly what we were able to provide for Collaborative Health (Collaborative Health Partners), an integrated healthcare practice...

We are back with another edition of Stimulus Font Pairings! On this week's installment, we are looking at the Garamond font family. As a little backstory, keep reading! We've all been there: "What font goes best with ______________?" Finding the right font pairing can be challenging. Whether it's for a print piece or for a website, font harmony can make a huge difference to the impact of your piece. Let's take a look at the very popular and versatile Google font—Garamond. Below we explain...

Harmony Day Support Brand Redesign In Perfect Harmony When most people think of the word "harmony," they typically think of music. While their assumption isn't wrong by any means, it goes deeper than that. The actual definition of the word harmony has three parts: Harmony(noun) the combination of simultaneously sounded musical notes to produce chords and chord progressions having a pleasing effect. the quality of forming a pleasing and consistent whole. agreement or concord. For this branding...

It's that time of year again...CHRISTMAS!!! The holidays have arrived and as always, we want to help you find the perfect gift for the creative in your family. Like we have stated before, Christmas time is NOT the time to overthink, so we figured we would help. Below you will find various categories and gift ideas for any creative. Whether they are an artist, a graphic designer, a web designer or a photographer, they are bound to enjoy one of these unique and fun gifts.

Avoiding the Curse of the "Wedding Fonts" We've been talking around the office about a trend that has been getting bigger within the last year or so. The "wedding font." The "curse of the wedding font," actually. What do we mean by that? Well, to put it simply, it’s that elusive script font that promises elegance and romance. However, it can often lead designers down a treacherous path of over-embellished invitations and illegible signage. 

Last Minute Gift Ideas for the Designer in Your Family Ok, we know, Christmas is right around the corner and you are stuck trying to figure out what to get that odd (did we just say that?) artistic person in the family. It isn’t always easy to appeal to the designer with normal gifts, but don’t worry…Stimulus is here to help. Here are a few last-minute gifts that you can get that awe-inspired graphic designer in your family. Don’t worry…we will start with the more affordable items and then...

We've all been there: "What font goes best with ______________?" Finding the right font pairing can be challenging. Whether it's for a print piece or for a website, font harmony can make a huge difference to the impact of your piece. Let's take a look at the very popular Google font—Montserrat. Below we explain the history of the font, its characteristics and three good font pairings that can be used on print collateral or web design.

Font pairings can resemble unraveling a complex puzzle, each selection similar to finding the perfect piece to complement your chosen font. Continuing our Font Pairing Saga with the Roboto font family, we at Stimulus are once again answering the question: “What font goes best with ____________?"  Choosing just the right font to convey a message beyond just the words can be a daunting task. For this pairing post, we are choosing to take a closer look at Roboto, a modern, rounded...

Following our blog post about "The Curse of the Wedding Font,” we decided writing showcasing some of our favorite script fonts and their best pairings would be fun. Join us as we continue our font pairing saga with the Sacramento font family. Haven't heard of it? Well, now you have. Once again, we want to answer the question: “What font goes best with ____________?"   Let's get started!

As many of you already know technology has changed over the last five years, and even more so in the last two. Advertising has also seen drastic changes over the last few years. In today’s digitally-driven world, businesses and organizations must adapt to stay relevant and competitive. One of the most effective ways to do this is through social media advertising. Whether you're a small startup or a large enterprise, social media advertising can help you reach a wider audience, generate leads,...

The Icon of Icons Paul Rand, an acclaimed graphic designer near the 1950s, once stated in an interview at MIT,  "Design is so simple, that's why it's so complicated."  We see this so often. Think of the computer mouse. Very simple, right? Well, I'm sure some of you didn't know that the first production mouse, created by IBM in the 1980s, was expensive and unreliable. It wasn't until IDEO, a creative solutions agency, reinvented it while working with Apple for the release of...

Can you believe Christmas is right around the corner? Like us, we are sure you haven't gotten into much of the Christmas gifts yet. If you have, congratulations, you're an overachiever and we applaud you (NOT!). For our fellow procrastinators, here is a brief list of the perfect Christmas gifts for those special people in your life who are more on the creative side. We have broken it down into a few categories and tried to keep it relatively simple. This is NOT the time to overthink.

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