12 Rules for Every Billboard Design
After 15+ years in business, we like to consider ourselves experts on everything that is outdoor advertising — including BILLBOARDS! Over the last few years, we have witnessed several mistakes businesses tend to make when starting a billboard campaign. We find that many companies solely focus on billboards that have the highest viewing counts. While important, and certainly a key part of the strategy, there are other factors that many businesses (and some...
How COVID-19 is Affecting Advertising & Marketing
Will the world stop turning because of COVID-19? Certainly not! Should you pause your advertising and marketing...well maybe. That all depends on if it is on-site retail or not. Are people watching more TV, scrolling social media, accessing information online, including visiting your website, ABSOLUTELY! Maybe it's time to build your brand (more people are at home watching tv, including local media). With media inventory high, the cost may...
Social media has brought negative and positive features to society, but when it comes to a company’s brand image, it has presented many positive characteristics, especially from a marketing standpoint. But what does it look like in 2022? The stats are in and we are ready to go through them with you to determine which platforms might be the best for you this year. Let’s go!
It’s been said over and over again — a promise by multiple different marketing and Search Engine Optimization agencies throughout the years:
Why Your Business Should be Utilizing Social Media
Believe it or not, many companies today still fail to realize the impact a strong presence on social media can have on their business. While social media has been recognized as a way to take trendy selfies and stalk your crush (and other reasons of course), it also has a lot to offer for a wide array of businesses. For a business to truly capitalize on all of the marketing tools within its grasp, the power of social media marketing must be...
In a world where the word “googling” is an official word in the dictionary, the days of strolling down the street and stumbling upon a local business are long gone. Now, many people rely on the internet to research and discover the business that will satisfy their needs. But with so many businesses competing for the attention of the same customer, how can you ensure that your business stands out amongst the rest and is easy to find in a sea of websites online? Luckily, Google has foreseen this...
