12 Rules for Every Billboard Design
After 15+ years in business, we like to consider ourselves experts on everything that is outdoor advertising — including BILLBOARDS! Over the last few years we have witnessed several mistakes businesses tend to make when starting a billboard campaign. We find that many companies solely focus on billboards that have the highest viewing counts. While important, and centaintly a key part of the strategy, there are other factors that many businesses (and...
How COVID-19 is Affecting Advertising & Marketing
Will the world stop turning because of COVID-19? Certainly not! Should you pause your advertising and marketing...well maybe. That all depends on if it is on-site retail or not. Are people watching more TV, scrolling social media, accessing information online, including visiting your website – ABSOLUTELY! Maybe it's time to build your brand (more people are at home watching tv, including local media). With media inventory high, the cost...
Why Your Business Should be Utilizing Social Media
Believe it or not, many companies today still fail to realize the impact a strong presence on social media can have on their business. While social media has been recognized as a way to take trendy selfies and stalk your crush (and other reasons of course), it also has a lot to offer for a wide array of businesses. For a business to truly capitalize on all of the marketing tools within its grasp, the power of social media marketing must be...
