Your website is a part of your brand. This is pretty important, so we’ll say it again:
Your website is a part of your brand.
You might be wondering why this is so important, so let us explain. Ultimately, your website is another chance for you to share who you are with current and future stakeholders. From the colors, look and feel, down to the copy and pictures, a website should reflect a company’s overall brand, putting words into a visionary state. Today, we want to focus on the importance of the images you use across your website.
The images you include on your website matter! Ideally, they highlight your brand identity, but this can be difficult when you are limited to stock photography.
Stock images come from websites that offer databases of pre-shot, royalty-free photography. They allow you to buy individual images, pay a monthly fee to download images, or even access and utilize photos for free in some cases. Many companies choose stock photography because they think it’s cheap, easy and may look more professional. For the same reasons that stock photography is useful, it can also be problematic.
At Stimulus, we always prefer to use original photography when possible. It simply provides more control than any stock photography database ever will. Here are a few more reasons why we value original photography:
Your website is a part of your brand. We hope we have emphasized that point by now!
We strongly believe that using original photography can help turn your website into a focal point for your brand. A unique site can make all the difference from the first impression to all the impressions to come. Make the right choices for your website, and your brand by letting us help you build something that will keep your customers coming back for more.