We were so excited when we received a call from the Lynchburg Regional Airport to assist them with their latest marketing campaign (who doesn't love a new client?). The goal was to utilize outdoor marketing (billboards) to spread a few key messages to residents of the Greater Lynchburg community.
The key points included:
Stimulus was ready to begin! We love a good billboard campaign, and definitely consider ourselves to be quite advanced when it comes to billboard designs. Keep reading to see what we were able to present to the airport.
In order to ensure that we presented the airport with exactly what they asked for, we immediately held a brainstorming session where we assessed the requests of the client and began the creative process.
The objectives were simple, but we were positive that we needed to make these billboards stand out. Some of our brainstorming revelations were as follows:
Brainstorm finished and time to get creative! Following our "12 Rules for Every Billboard Design," we began working on the creative. While we definitely had some designs that didn't work out, we did have two stellar concepts that we couldn't wait to share with the client.
This concept was based on the idea of simplicity and ease. The goal was to let Lynchburg residents know that with more seats available, it was even EASIER to #FlyLYH with the Lynchburg Regional Airport.
This concept focused specifically on those who love to travel – those who just can't sit in one spot for long periods of time. It was time for another adventure and why shouldn't they use Lynchburg Regional Airport to get there?
We LOVE seeing positive results from our clients. In this case, the results were breathtaking and a reason to celebrate. Lynchburg Regional Airport saw a positive response to all of its efforts and was able to achieve its goal of increasing the number of passengers flying out of Lynchburg, Virginia.
While our billboards were not the only tactic that helped the airport reach its goals, we were so happy to be a part of the solution!
Check out this article, written by WDBJ7, to learn more about the Lynchburg Regional Airports efforts and ultimate increase in traffic.