8 Commonly Overlooked Factors in Outdoor (Billboard) Advertising
When done well, billboard advertising can deliver unmatched reach and impact. But even the most eye-catching boards can fall flat if certain key factors are ignored. At Stimulus Advertising, we’ve seen what works and what doesn’t. Here are eight often-overlooked elements that can make or break a billboard campaign:
1. Distance and Placement
Yes, a right-hand read is ideal, but proximity to the road often trumps direction in billboard advertising. A left–hand board that’s close to the road...