Fluctuating customer requirements, economic tides and competitive forces are putting more pressure on marketing and are demanding superior sales and marketing strategy with tactical execution. Loyalty is an unseen but tangible asset that is often overlooked. Growth should be a carefully excuted strategy. For a winning go-to-market strategy, the cycle time from product creation to product launch leaves no margin for error. Sales in today’s technology-rich culture means that “word-of-mouth” becomes much more difficult and impersonal with voicemail, email, web forms, and other obstacles.
It pays to develop a “lighthouse” strategy that will draw customers to you and your business. The rapid commoditization of complex solutions calls for concise marketing strategy and timely execution; yet many companies are finding their best sales and marketing strategies are highly diluted by the time they reach the customer. From strategic marketing solutions to tactical sales strategies, from field implementation to the deployment of complex sales solutions, our customized business development programs assist you in optimizing and executing your go-to-market strategy.
Stimulus offers a set of marketing tools and activities that have been created to help clearly define goals, needs, opportunities, strategic plans, vision and tactical strategy that can work for your enterprise or for a particular product, promotion or marketing putsch.
The Stimulus Team delivers intense integrated marketing communication solutions that resonate your vision, marketing positioning and brand messaging– making the most of your investment. With the Team, you find a mix of seasoned business reasoning, six sigma quality combined with endless creativity, that will deliver the boost you need to overtake your competition. Our experience ranges from international and national media to a host of industry-specific outlets and niche markets.
We give you the tools to develop strategies with the Market Leader’s PyramidTM, and the Stimulus Strategy Map; lead initiatives with the Culture Change WheelSM and VisionLink®; implement tactics with PowerWordsSM and the Name AdvisorSM; and achieve results by measuring success with the Loyalty Ladder and the Risk-Value Matrix.
We also offer a "Challenger Branding" session, that delivers category positioning, core belief strategy and a well thought out branding plan.
Stimulus Advertising believes in a consumer-centric viewpoint that aligns what companies can offer with what consumers value. The value of the product or service is not the price the consumer paid, but rather what that purchase allows the consumer to achieve. A value experience that is essential for being a market leader!