Search Engine Optimization

Be found at the top of the page

Search engines are quickly replacing the yellow pages as a place for consumers to find businesses. People Google everything – from a business name to find the phone number, to product names to find companies that sell a certain model, to types of services to find companies offering them. But when you’re not selling online and you don’t have locations across the country, does it make sense to be found in search engines like Google? Let’s look at offline buying and how location matters.

Web Site Design Structure is Key in Being Able to Maximize Search Results – the Other Key to Success is Having an Attractive Site that Reflects Your Brand, Product or Services and Clearly Communicates Your Value Proposition

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Search engines are the ultimate channel for pullmarketing. Consumers are looking for you and are using the search engines for a variety of reasons depending on where they are in their buying process: reaching out for general information, researching a specific product or service, making a purchase, etc. Being one of the companies they find during this process puts you in a prime place to make a sale.

Use Location to Your Advantage

Some products can be bought online, shipped, and the transaction is complete. But other products and services are location-dependent. Take, for example, lawn care. Hiring a company in another state does not make sense. Type “lawn care service” into Google, and results will include products you can buy for your lawn, tips on how to find a lawn care service, and national companies. If they want their lawn mowed, searchers will quickly modify their search to include their location – be it their state or the nearest city. The good news for marketers is that on a local level, the competition in the search engines is generally less.

Should You Invest in Search Engine Optimization?

This comes down to a simple matter of return on investment. If yours is a type of business that can initiate the selling process online and if there is sufficient search traffic on terms related to your business to justify the effort, then investing in search engine optimization is a must.

If you become serious about the possibility of dedicating marketing resources to driving search engine traffic to your site, you will likely benefit from hiring a professional search marketing firm to conduct an opportunity assessment for you.

Four Core Competencies are needed to "Win" the race:search-engine-optimization companies

Getting the top listing in any of the major search engines (Google, Yahoo and MSN) requires more than just optimizing your site. It requires the ability to design, develop, write and market. If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work. In fact, there are four distinct skills that a search engine optimizer needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all four. In truth, to get to all four, people who are good at two of these need to actively develop the other skills. Now, if you are running your own business, do you really have the time to do this? Is this the best use of your time?

Four Ways- A Lot of Work, Energy and Research that will bring organic results:

Web Design – producing a visually attractive page that will engage vistors making they stay longer and click deeper

HTML coding - developing Google-friendly coding that sits behind the web. Using a CMS such as Joomla makes SEO easier and more effective.

Copywriting – producing the actual readable text on the page

Marketing – what are the actual searches that are being used, what key words actually get more business for your company?

Web Design

Many website designers produce more and more eye-catching designs with animations and clever rollover buttons hoping to entice people onto their sites. This is the first big mistake; using designs like these will actually decrease your chances of a high Google rating. Yes, that's right; all that money you have paid for the website design could be wasted because no-one will ever find your site.

The reason for this is that before you get people to your site you need to get the spiderbots to like your site. Spiderbots are pieces of software used by the search engine companies to trawl the Internet looking at all the websites, and then having reviewed the sites, they use complex algorithms to rank the sites. Some of the complex techniques used by web designers cannot be trawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site. So, you will not be found on any meaningful search.

It is amazing how many websites are truly a waste of money. The trouble is that both the web designers and the company that paid the money really do not want to know this. So, optimizing a website to be Google friendly is often a compromise between a visually attractive site and an easy to find site.

HTML Coding

The second skill is that of optimizing the actual HTML code to be spiderbot friendly. This is separate from web design because you really do need to be “down and dirty” in the code rather than using an editor like Frontpage, which is OK for website design. This skill takes a great deal of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.

Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition is doing. Many people who design their own website feel they will get searched because it looks good, and totally miss this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google.

Copywriting

Thirdly, copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text – but only when written well in proper English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalize your site – in Google terms, this is sand boxing. Google takes new sites and “naughty” sites and effectively sin-bins them for 3-6 months, you can still be found but not until results page 14 – really useful! As well as good English, the spiderbots are also reading the HTML code, so the copywriter also needs an appreciation of the interplay between the two. Stimulus writes well-constructed English sentences that can be read by machine and human alike.

Internet Marketing

The final skill is marketing, after all this is what we are doing – marketing your site and hence, your company and products/services on the Web. The key here is to set the site up to be accessible to the searches that will provide most business to you. So the marketing skill requires knowledge of a company's business, what they are really trying to sell and an understanding of what actual searches may provide dividends.

We hope you will see that professional Search Engine Optimization companies need more than a bit of web design to improve your business. Make sure anyone you choose for SEO work can cover all the bases.

 

 

 
Experience + Passion + Creativity

About Our Agency

Our Business is Helping Yours Grow

Stimulus is an experienced digital media advertising agency, delivering top tier creative solutions for all media. We deliver strategic solutions that meet the needs of your brand. We’re uniquely qualified to do whatever it takes. Our experience speaks volumes, and our results speak for themselves. Let us help discover new audiences, build marketshare, maximize media strategies and grow your brand equity. Our advanced web design, search engine optimization, social media and marketing services will help your brand discover new growth and success. Our agency is well versed in traditional media such as broadcast, outdoor, print, direct mail and others. Let's talk! 

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Creativity and innovation from one Ad Agency that can build your brand with all media. New digital platforms, Search Engine Optimization, a great user experience and social media marketing are critical components to winning customers.

Simple Facts:

43%

Facebook Users

The percentage of Facebook users in the U.S. is a media outlet you cannot ignore. Facebook advertising offers new challenges but we can show you effective ways to maximize your social media presence.

74%

Smart Phone Users in the U.S.

Is your web site mobile? Can your business be found?
How is your online reputation?

38%

Tablet Shoppers

People are researching, locating, comparing prices and buying online with their tablet.

Creativity that brings you value

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Projects that lead to action
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    Branding

    Building brand equity for your organization, Stimulus Advertising has the capability to build your brand and reach your target audience.


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    Web Design

    Creating responsive and mobile friendly websites for businesses, organizations and individuals. Whether you need a complete redesign or a simple update, our team's vast experience is well equipped to serve all your website needs.  


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    Marketing

    Attracting customers, Stimulus Advertising is your one stop shop for all your marketing and advertising needs on the East Coast.


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    Advertising

    The right message to the right customer. Stimulus Advertising thoroughly researches your customers to provide the most value for your advertising placement


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    Stimulus Advertising offers a wide variety of print and publication design services. Our prepress experience assures you of an excellent product hot off the presses.


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    Social Media

    Integrating social media platforms into your website is vital to customer awareness. From twitter updates to blogging to search engine optimization, Stimulus Advertising is prepared to cover any of your social media needs.


Website Designs

Mobile ready websites custom built for all your creative ideas.

Brand & Identity

Brand, Logo and Package Design built for you

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Experienced staff are available to assist with any type of query.

Video Production

Custom video is available through our creative team.

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What We Do?

and we're proud

We have put together the best of our experience, the best of our talents and this is the result. Every time we make a plan we put in discussion to arrive at an excellent design.

 

“Everything you can imagine is real.”

Pablo Picasso

Who are we anyway?

Our Team

Fast & Furious

Experience is important and we have plenty— but we also have a culture of change and exploration. Finding new ways - Staying ahead of technology - Rethinking what we did last month. That is what makes Stimulus different from other advertising agencies and web design firms.

Lynn Kirby

President - Founder

Kirby web-design Lynchburg

Benton Evans

Operations Manager

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Mark Landis

Business Development Manager

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Alex Dobrin

Manager: IT | WEB | Extension Developer

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Nick Kirby

Billing / Web Support

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Debbie Kirby

General Accounting

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Our company attaches great importance to the numbers. It's our way to success

Here are some examples

388

Happy Clients

15

Years in Business

12126

Cups of Coffee

215

Web Sites Launched

The most important thing

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We like making people smile

At Stimulus Advertising we put a high value on our client relationships.  We are strong believers in having clear expectations and a shared vision with all of our clients.

  • What our customer's say about our virginia advertising agency

    Craig Millner -  Vice President Perry Pools

    Stimulus Advertising has been managing Perry Pools, Inc’s marketing campaigns for the last several years. Lynn Kirby and his staff do a phenomenal job and really get it when it comes to targeting your customer base in today’s challenging world of marketing. I have been highly impressed with the results we receive, be it by traditional media, web design or by today’s social media types. I highly recommend Stimulus Advertising, you will see favorable results!!!

    Perry Pools

  • Web Design Services from Our Virginia Advertising Agency

    Peter G.

    Stimulus is very responsive and caring. They took the design of my web site very personally. They offered strong ideas but allowed my vision to take precedence. In the end the site reflects our company’s values and the products we sell exactly as we want them to.

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    Brandon Farmer - EVP & Senior Operations Officer

    Stimulus Advertising has provided Bank of the James with advanced web-based technology allowing our teams to conduct ongoing collaborations without conducting traditional meetings. The technological expertise Lynn and his staff bring to the table has provided us with numerous efficiencies and made us more effective in our daily activities. I highly recommend working Stimulus Advertising to help your company find more efficiencies in using the latest in web based technology.

    Bank of the James

Our experience has included many top brands and a wide array of projects:

The right experience...The right partner.

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Integrated Social Media and eMail Campaigns

Solutions for everyone

Inbound marketing is more than a buzz word to us. Our strategies target consumers in new ways that mean better conversions and validated web traffic.  We use Constant Contact, Facebook, Instagram, Pinterest, Google+ and twitter in conjunction with ad purchasing to make sure your message reaches its target audience. We also employ a host of traditional marketing services and promotions to better serve your business needs.

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Using the latest in web design technology, our goal is to deliver an enhanced online user experience— Optimizing mobile platforms and providing bridges to advanced technology solutions:

If the solution doesn't exist, we will build it!

 

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