THE VALUE-EXPERIENCE

Stimulus Advertising’s products and services give you the tools to develop strategies with the Market Leader’s Pyramid^TM, and the Strategy Map; lead initiatives with the Culture Change Wheel^SM and VisionLinkTM; implement tactics with PowerWords^TM and the Name Advisor^SM; and achieve results by measuring success with the Loyalty Ladder and the Risk-Value Matrix.

We also offer a "Challenger Branding" session, that delivers category positioning, core belief strategy and a well though out branding plan.

Stimulus Advertising believes in a consumer-centric viewpoint that aligns what companies can offer with what consumers value. The value of the product or service is not the price the consumer paid, but rather what that purchase allows the consumer to achieve. A value experience that is essential for being a market leader!

To read more about our Branding & Marketing Services click on the icon:

Market Leader’s Pyramid:

RESULTS:

The pyramid hierarchy crystallizes four main categories of business that are uniquely and succinctly communicated in a diagram. From this diagram, strategies and tactics can be tested using the four categories as metrics to the vision of the business.

RESOURCES REQUIRED:
Time: 4 hours
Personnel: 3 to 5 infl uential employees (C-level, V.P., Directors, etc.) including a “Champion” (person responsible)

Culture Change Wheel:

RESULTS
The wheel is used as a visual tool to communicate the strategy to the company. The inside reality of a company must match
its outside message or else it will violate a basic level of consumer development; which is trust. Without trust, a relationship with the consumer is next to impossible. Equally vital is alignment within the company and clearly defined objectives to guide leaders in achieving the right business strategies and culture change initiatives.

RESOURCES REQUIRED
Time: 10 hours over 2-week lead time.
Personnel: “Champion” (person responsible) and any additional people required
Prior Steps: Market Leader’s Pyramid